Unilever has been promoting heart health since the 1950's. Unilever was asked by the medical community to make a lower saturated fat alternative to butter and Flora was created as a result. Since then, Flora has continued to champion research into the beneficial role of unsaturated fats in the diet and Unilever remains committed to using its heart health research and expertise to continue building awareness and changing attitudes about heart health.
In May 2008, Unilever commissioned research to analyse the weekly eating habits of 11,000 people across the UK. The results supported previous Government research findings, which revealed that 88% of men and 83% of women in the UK are exceeding Government guidelines on eating saturated fat.
